A minimalist design vocabulary is currently being reinvented by a troop of young graphic designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography, hand lettering, woodcutting and folk art and integrating them into their work. Naïve documents this extraordinary renaissance of Classic Modernism, from the 1940s to 1960s, in contemporary graphic design. Inspired by 20th Century American legends such as Saul Bass, the undisputed master of film title design and iconic logos as well as modernist graphic artist Charley Harper and textile designer Alexander Girard, these burgeoning designers are creating new and striking imagery using palettes of earthy and pastel shades, reduced strokes, patterns and shapes with a strong folkloristic element. Naïve illustrates this new development in graphic design, assembling a multitude of vivid and inspiring examples ranging from illustrations, poster art, editorials, book covers and record sleeves to stationary and textiles.
