The fine art of advertising is moving billions in currency andturnsthe masses into happy consumers. The not-so secret visuallanguagebehind successful ad-campaigns is now revealed by Frenchblogger andundercover advertising expert Joe La Pompe. He selected100 popularvisual ideas and recurring subjects in the world ofcommercials-fromsymbols, great names from history or fiction, tothemes in a varietyof ways. This international survey offersinsight as well asinspiration and allows the reader to betterunderstand the power ofvisual seduction.
Autor |
Joe La Pommpe |
---|---|
Vydavateľ |
Die Gestalten Verlag |
Jazyk | anglický |
Väzba | tvrdá |
Počet strán | 224 |
Formát | 24 x 31 cm |
EAN | 9783899554625 |
Edícia |
Grafický dizajn |