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Mid-Century Ads

Mid-Century Ads


17,95 €
Dodanie do 21 dní

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.


Podrobnosti

Autor Steven Heller
Jim Heimann
Vydavateľ TASCHEN
Jazyk anglický, nemecký, francúzsky
Väzbatvrdá
Počet strán720
Formát14 x 19,5 cm
EAN9783836556323
Rok vydania2015
Edícia Populárna kultúra

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