Aktivita
D&AD, The Copy Book

D&AD, The Copy Book


17,95 €
Na sklade

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHENhave joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.


Podrobnosti

Autor D&AD
Vydavateľ TASCHEN
Jazyk anglický
VäzbaHardcover
Počet strán544
Formát14 x 19.5 cm
EAN9783836568524
Rok vydania2018
Edícia Grafický dizajn

Autor

D&AD

Podobné knihy

Milan Veselý (1935 - 2016)

Milan Veselý (1935 - 2016)

Nina Cohen Veselá
49,00 €
2019
The Thonet Brand

The Thonet Brand

Lilo Schafer
38,95 €
Na objednávku
Menu Design

Menu Design

Jim Heimann, Steven Heller, John Mariani
17,95 €
Dodanie do 21 dní
Script Fonts

Script Fonts

Geum-Hee Hong, Karin Schmidt-Friederichs
34,50 €
Na objednávku
Package Design Book 4

Package Design Book 4

Pentawards, Julius Wiedemann
47,50 €
Na sklade
Stationery Design va

Stationery Design va

Julius Wiedemann
33,95 €
Na sklade

Názory čitateľov

Zadajte Váš email
a my Vám budeme zasielať informácie o novinkách a akciách
Generuje redakčný systém BUXUS CMS spoločnosti ui42
X
Nákupný košík
Z tohto produktu nie je možné objednať požadovaný počet kusov. Znížte prosím počet kusov.
Tento produkt je momentálne nedostupný.
Produkt bol pridaný do košíka
Produkt bol pridaný do zoznamu vašich rezervácií
Nastal problém pri vkladaní do košíka. Kontaktujte nás prosím.
Dopravu máte zadarmo!
Nakúpte ešte za a dopravu máte zadarmo!