Aktivita
Communication Design

Communication Design


47,50 €
Na objednávku

The success of a piece of communication has always been dependent on the connection between content, form, audience and context what the message is, who its aimed at, what it looks like, and how and where its communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.


Podrobnosti

Autor Derek Yates
Jessie Price
Vydavateľ Bloomsbury
Jazyk anglický
Väzbamäkká
Počet strán208
Formát19.6 x 24.9 cm
EAN9781472534408
Rok vydania2015
Edícia Grafický dizajn

Autor

Derek Yates

Jessie Price

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