Creative Advertising

Miriam Sorrentino

29.95 €

Momentálne nedostupné

Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work.

Podrobnosti

Autor	Miriam Sorrentino
Vydavateľ	Laurence King 361-373 City Road, London, EC1V 1LR, United Kingdom [email protected] https://www.laurenceking.com/ +44 20 7841 6300
Jazyk	anglický
Väzba	mäkká
Počet strán	240
Formát	25.4 x 21.4 cm
EAN	9781780671192
Edícia	Grafický dizajn