The 20th century saw
fashion evolve from an exclusive Parisian salon business catering to a wealthy elite into a global industry employing millions, with new trends whisked into
stores before the last model has left the catwalk. Along the way, the signature silhouettes of each era evolved beyond recognition. For women,
House of Worth crinolines gave way to
Vionnet’s bias-cut gowns,
Dior’s New Look to
Quant’s Chelsea Look,
Halston’s white suit to
Frankie B.’s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the fore.
20th-Century Fashion offers a retrospective of the last hundred years of style via
400 fashion advertisements from the Jim Heimann Collection. The
images trace not only the changing trends but also the evolution in their marketing and audience, as fashion was adopted into popular culture and the mass market, decade by decade. An in-depth introduction and illustrated time line detail the style-makers and trendsetters and how the historic events, design houses, retailers,
films, magazines, and celebrities shaped the way we dressed—then and now.
