Aktivita
Guidelines and Standards for the Visual Design

Guidelines and Standards for the Visual Design


87,95 €
Na objednávku

Almost a quarter of a century after the end of National Socialism in Germany, Otl Aicher was commissioned to design the “cheerful” Olympic Games in Munich 1972. He systematically and scientifically approached this task and liberated visual communication from national pathos by reducing it to the essential in the Bauhaus sense: the use. The manual, completed in 1967, con-tains a flexible system of colors, forms and fonts that enabled Aicher’s team and partners to “play freely” and saved “unnecessary preparatory work and time-consuming detailed decisions”.With the use of this kind of visual gram-mar more than 100 design areas were developed. They succeeded in creating an extraordinary broad impact of the appearance and setting new standards for branding and corporate design. Munich 1972 is still regarded as the most successful design project of all the Olympic Games.

Podrobnosti

Autor Otl Aicher
Vydavateľ Verlag Niggli
Jazyk anglický
Väzbatvrdá
Počet strán44
Formát225 x 300 mm
EAN9783721209990
Rok vydania2019
Edícia Grafický dizajn

Autor

Otl Aicher

Podobné knihy

Re-charge your Design Batteries

Re-charge your Design Batteries

John O´Reilly, Tony Linkson
29,95 €
Na objednávku
Start Me Up

Start Me Up

Robert Klanten, Anna Sinofzik
55,00 €
Na sklade
Package Design Book 4

Package Design Book 4

Pentawards, Julius Wiedemann
47,50 €
Na sklade
Playful Graphics

Playful Graphics

Wang Shaoqiang
37,50 €
jún 2019 (predobjednávka)
Manual of Typography va

Manual of Typography va

Stephan Fussel
54,95 €
Na objednávku
Designer Says

Designer Says

Sara Bader
14,50 €
Na objednávku

Názory čitateľov

Zadajte Váš email
a my Vám budeme zasielať informácie o novinkách a akciách
Generuje redakčný systém BUXUS CMS spoločnosti ui42
X
Nákupný košík
V jednej objednávke nie je možné súčasne kombinovať predobjednávkové a bežné produkty.
Z tohto produktu nie je možné objednať požadovaný počet kusov. Znížte prosím počet kusov.
Tento produkt je momentálne nedostupný.
Produkt bol pridaný do košíka
Produkt bol pridaný do zoznamu vašich rezervácií
Nastal problém pri vkladaní do košíka. Kontaktujte nás prosím.
Dopravu máte zadarmo!
Nakúpte ešte za a dopravu máte zadarmo!