Aktivita
How to

How to


49,95 €
Dodanie do 21 dní

Protege of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work.

Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today. This revised and expanded edition of Bierut's bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to...

is a bible of graphic design ideas.


Podrobnosti

Autor Michael Bierut
Vydavateľ Thames & Hudson
Jazyk anglický
Väzbatvrdá
Počet strán352
Formát256 x 265 mm
EAN9780500296189
Rok vydania2021
Edícia Grafický dizajn

Autor

Michael Bierut

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