The once-lowly business card has taken on a new importance in an age where the business letter has been replaced by email. Now, the business card is the item that is most used in the traditional "letterhead set" that includes envelopes and letterheads. Whereas designers once started with the letterhead, now the business card is the primary focus in the creative process. Every designer knows the feeling of needing a "new look" for this type of project. This book makes it easy. Each page shows a different style, a different look, with hints on how to get the "just right" visual image for your client. There's even a section of creating cards (and matching items) when the client has NO logo. How to Create Business Cards - Recipes for Design Business Card Designs When there is No Logo Business Card Designs Using Front and Back Business Card Designs Using Stock Art and Photography Business Card Designs Using New Software.