Mid-Century Ads. 40th Ed

Steven Heller

27,50 €

Na sklade

Mad for Ads

Advertising for the space age

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

Podrobnosti

Autor	Steven Heller
Vydavateľ	Taschen GmbH
Jazyk	anglický
Počet strán	512
Formát	165 x 227 x 34
Hmotnosť	1134
EAN	9783836591478
Rok vydania	2023
Edícia	Grafický dizajn

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