The Generative Mind

Patrik Hubner

A New Approach to Creative Thinking

32.95 €

05.02.2026 (predobjednávka)

"If you’re into creative coding, visual communication, and generative design, THIS is the book to buy!...Syntax and code examples are ephemeral. The ideas and perspectives in Patrik’s book are here to stay. As a long time creative coding educator, I can’t recommend it enough." ― Prof. Stig Møller Hansen, Professor, PhD at the Danish School of Media and Journalism, Copenhagen and expert on Computational Graphic Design and Creative Coding

True creativity today means making authentic connections and shaping meaningful, dynamic narratives: with practical insights and clear principles, this book offers a fresh perspective on designing for a future that is constantly changing.

Artificial intelligence, automation and ever new data-driven tools are reshaping the creative world, and the role of design and communication is evolving rapidly. The true innovation in this context is to create authenticity that endures beyond fleeting technological shifts. The Generative Mind invites us to rise above short-lived trends and see design as something alive and constantly evolving – in a world that refuses to stand still.

The author combines systems thinking, generative design and a human-centered perspective to open up a new perspective on working with technology to ideate, design and tell stories. In eight clear principles, he shows how design can be understood as a process that questions boundaries in order to go beyond the visible and shape what is felt: a book for all those who understand creativity as a journey and not just a destination and want to actively shape the future of design.

Podrobnosti

Autor	Patrik Hubner
Vydavateľ	Niggli Verlag Hochbergerstrasse 15, 4057 Basel, Switzerland info@niggli.ch https://www.niggli.ch +41 61 333 21 21
Jazyk	anglický
Väzba	Paperback / softback
Počet strán	224
Formát	210 x 150
Hmotnosť	400
EAN	9783721210590
Rok vydania	2026
Edícia	Grafický dizajn