The LogoLounge Guide to Iconic Branding

Bill Gardner

Trendcasting for Logos that Last

43.95 €

Na sklade

From the founder of LogoLounge comes a definitive guide to creating timeless visual identities.

The LogoLounge Guide to Iconic Branding blends decades of trend forecasting and practical insight to help designers build logos that last. Known for his annual trend reports and top LinkedIn Learning courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks.

This book goes beyond just inspiration—it shows you how to understand trend trajectories, when to evolve or break tradition, and how branding is shifting with emerging technologies like AI, AR, and sonic identity. With more than 500 images, case studies, and a comprehensive look at branding elements, this is a must-have resource for any brand designer.

Features include:

Expert insights from trend forecaster and LogoLounge founder Bill Gardner
Case studies from visionary designers worldwide
Frameworks for understanding trends and projecting future visual languages
A global perspective from industries, cultures, and design eras
Explorations of future brand environments, including AI, the metaverse, and sensory branding
500+ visuals, including logos, identities, timelines, and more

This visually rich, idea-packed volume is perfect for professional designers, brand strategists, students, and anyone who wants to better understand how branding evolves—and how to build marks that last.

Podrobnosti

Autor	Bill Gardner
Vydavateľ	Quarto Publishing Group USA Inc The Old Brewery, 6 Blundell Street, London N7 9BH, United Kingdom [email protected] https://www.quarto.com/ +44 20 7700 6700
Jazyk	anglický
Väzba	Hardback
Počet strán	216
Formát	222 x 261 x 19
Hmotnosť	982
EAN	9780760398104
Rok vydania	2026
Edícia	Grafický dizajn