From Scratch

Alice Kelly set up @FromScratchBaker in early 2022 after purchasing a disused horsebox for €600.

Turning a renovation project into a successful business, Alice began posting her baking experiences – both the successes and the failures – on TikTok and soon amassed a dedicated following, with millions of followers around the world.

In From Scratch: 80 Foolproof Recipes by @fromscratchbaker, from Easy Traybakes to Showstopping Cakes, her hotly anticipated debut book, Alice provides a sweet mix of easy recipes, demystifies patisserie, breaks down advanced concepts to make them accessible, reveals the secrets behind her viral bakes and, above all, makes baking fun for anyone!