How Communication Design Works

Ulysses Voelker, Michael Schmitz

Principles, Inspirations & Challenges

58,95 €

Na objednávku

Reflections and practical action for the rapidly evolving discipline of visual communication.

Communication design is undergoing radical changes: an overabundant flood of information, fake news, bots, AI, social media, crude graphic tools on the Internet as well as the speed of processes and increasing pressure to be efficient, coupled with increased competition in the design sector and sometimes precarious working conditions. All of these factors put creatives in the field under pressure, leaving them little time to reflect on their own work. This handbook responds to the current situation by shedding new light on the societal relevance of the discipline in the context of professional practice.

The authors use their extensive expertise, practical work examples, and actionable suggestions to identify what really matters in visual communication. They describe the far-reaching interconnectedness of design with a wide range of issues and deal intensively with the current challenges. The overarching leitmotif is that communication design is always the result of the attitude of its protagonists – this compendium makes clear how their actions influence communication, what values are conveyed, and what our visual world looks like as a result.

Podrobnosti

Autor	Ulysses Voelker Michael Schmitz
Vydavateľ	Niggli Verlag
Jazyk	anglický
Väzba	Hardback
Počet strán	336
Formát	250 x 175
EAN	9783721210408
Rok vydania	2024
Edícia	Grafický dizajn