Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing: it was an integral part of eating out, a clever marketing tool, and a popular keepsake.
Menu Designis an omnibus showcasing the best examples of this graphic art. Illustrated in vibrant color, this compact volume not only gathers an extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. Featuring both covers and interiors, the menus offer an epicurean tour and insight to more than a hundred years of dining out.
An introduction on the history of menu design by graphic design writerSteven Hellerand extended captions by culinary historian John Marianiaccompany each piece throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys dining out and its graphic and gastronomic history.
Autor |
Jim Heimann Steven Heller John Mariani |
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Vydavateľ |
TASCHEN |
Jazyk | anglický |
Väzba | tvrdá |
Počet strán | 592 |
Formát | 14 x 19.5 cm |
EAN | 9783836520294 |
Rok vydania | 2018 |
Edícia |
Grafický dizajn |