Aktivita
26 Innovations in Digital Communication

26 Innovations in Digital Communication


37,95 €
júl 2019 (predobjednávka)

23 Innovations in Digital Communication describes, criticizes and evaluates 23 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed. Reading this book will render deep insights into how innovative digital media can be used to influence buying behavior and decision-making. This book answers questions such as "How do I create a strong brand story?", "What are the effects of serious gaming?", "How can we use VR in our communication?", "How do consumers process emotional stories?" and "Is persuasion profiling unethical?". The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation.


Podrobnosti

Autor Paul Ketelaar
Sanne Demir
Jan Aarts
Vydavateľ Bis Publishers
Jazyk anglický
Väzbamäkká
Počet strán256
Formát245 x 200 mm
EAN9789063695187
Rok vydania2019
Edícia Ekonomika, manažment, motivácia

Autor

Paul Ketelaar

Sanne Demir

Jan Aarts

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