Aktivita
26 Innovations in Digital Communication

26 Innovations in Digital Communication


37,95 €
júl 2019 (predobjednávka)

23 Innovations in Digital Communication describes, criticizes and evaluates 23 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed. Reading this book will render deep insights into how innovative digital media can be used to influence buying behavior and decision-making. This book answers questions such as "How do I create a strong brand story?", "What are the effects of serious gaming?", "How can we use VR in our communication?", "How do consumers process emotional stories?" and "Is persuasion profiling unethical?". The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation.


Podrobnosti

Autor Paul Ketelaar
Sanne Demir
Jan Aarts
Vydavateľ Bis Publishers
Jazyk anglický
Väzbamäkká
Počet strán256
Formát245 x 200 mm
EAN9789063695187
Rok vydania2019
Edícia Ekonomika, manažment, motivácia

Autor

Paul Ketelaar

Sanne Demir

Jan Aarts

Podobné knihy

Elon Musk Young Readers Edition

Elon Musk Young Readers Edition

Ashlee Vance
9,95 €
Na sklade
If In Doubt, Wash Your Hair

If In Doubt, Wash Your Hair

Anya Hindmarch
20,50 €
marec 2021 (predobjednávka)
Emotional Life of Your Brain

Emotional Life of Your Brain

Sharon Begley, Richard Davidson
12,95 €
Momentálne nedostupné
Consequences of Capitalism

Consequences of Capitalism

Noam Chomsky, Marv Waterstone
18,50 €
Na sklade
Done

Done

Jacques Peretti
12,95 €
Na sklade
Creative Content Kit

Creative Content Kit

Ana Bender
22,95 €
Momentálne nedostupné

Názory čitateľov

Zadajte Váš email
a my Vám budeme zasielať informácie o novinkách a akciách
Generuje redakčný systém BUXUS CMS spoločnosti ui42
X
Nákupný košík
V jednej objednávke nie je možné súčasne kombinovať predobjednávkové a bežné produkty.
Z tohto produktu nie je možné objednať požadovaný počet kusov. Znížte prosím počet kusov.
Tento produkt je momentálne nedostupný.
Produkt bol pridaný do košíka
Produkt bol pridaný do zoznamu vašich rezervácií
Nastal problém pri vkladaní do košíka. Kontaktujte nás prosím.
Dopravu máte zadarmo!
Nakúpte ešte za a dopravu máte zadarmo!