Alchemy

Rory Sutherland

The Magic of Original Thinking in a World of Mind-Numbing Conformity

15.95 €

Dodanie do 21 dní

And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

Podrobnosti

Autor	Rory Sutherland
Vydavateľ	Ebury Publishing 20 Vauxhall Bridge Road, London, SW1V 2SA, United Kingdom rights@penguinrandomhouse.co.uk https://www.penguin.co.uk/company/publishers/ebury +44 20 7840 8400
Jazyk	anglický
Väzba	Paperback / softback
Počet strán	384
Formát	197 x 126 x 27
Hmotnosť	266
EAN	9780753556528
Rok vydania	2021
Edícia	Ekonomika, manažment, motivácia Psychológia