Aktivita
Blue Ocean Shift: Beyond Competing

Blue Ocean Shift: Beyond Competing


29,95 €
Na objednávku

NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL 
BESTSELLER
USA TODAY 
BESTSELLER

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFTis critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.


Podrobnosti

Autor W. Chan Kim
Vydavateľ Hachette Books
Jazyk anglický
Väzbatvrdá
Počet strán322
Formát16.2 x 23.8 cm
EAN9780316314046
Rok vydania2017
Edícia Ekonomika, manažment, motivácia

Autor

W. Chan Kim

Ďalšie knihy autora z oddelenia Knihy v angličtine

Blue Ocean Shift

Blue Ocean Shift

Renee A. Mauborgne, W. Chan Kim
18,50 €
Na sklade

Podobné knihy

Doughnut Economics

Doughnut Economics

Kate Raworth
12,95 €
Na sklade
Greed Is Dead

Greed Is Dead

Paul Collier, John Kay
19,95 €
Na sklade
Rethinking Users : The Design Guide to User Ecosystem Thinking

Rethinking Users : The Design Guide to User Ecosystem Thinking

Michael Youngblood, Benjamin Chesluk
33,95 €
Na objednávku
A Man for All Markets

A Man for All Markets

Edward O. Thorp
28,96 €
Na objednávku
The Misfits Manifesto

The Misfits Manifesto

Lidia Yuknavitch
11,95 €
Na sklade

Názory čitateľov

Zadajte Váš email
a my Vám budeme zasielať informácie o novinkách a akciách
Generuje redakčný systém BUXUS CMS spoločnosti ui42
X
Nákupný košík
V jednej objednávke nie je možné súčasne kombinovať predobjednávkové a bežné produkty.
Z tohto produktu nie je možné objednať požadovaný počet kusov. Znížte prosím počet kusov.
Tento produkt je momentálne nedostupný.
Produkt bol pridaný do košíka
Produkt bol pridaný do zoznamu vašich rezervácií
Nastal problém pri vkladaní do košíka. Kontaktujte nás prosím.
Dopravu máte zadarmo!
Nakúpte ešte za a dopravu máte zadarmo!