Aktivita
Branding that Means Business

Branding that Means Business

Economist Edge: books that give you the edge

14,95 €
Na sklade

Now, more than ever, your brand is either loved - or it's noise. In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without?To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.

Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people. Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.


Podrobnosti

Autor Matt Johnson
Vydavateľ Economist Books
Jazyk anglický
Väzbamäkká
Počet strán240
Formát198 x 129
EAN9781788168663
Rok vydania2022
Edícia Ekonomika, manažment, motivácia

Autor

Matt Johnson

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