Competition Demystified

Bruce Greenwald, Kahn Judd

A Radically Simplified Approach to Business Strategy

26.95 €

Na objednávku

In the highly competitive world of business, understanding the dynamics of strategy is the key to success.

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Podrobnosti

Autor	Bruce Greenwald Kahn Judd
Vydavateľ	Penguin Putnam Inc
Jazyk	anglický
Väzba	Paperback / softback
Počet strán	416
Formát	213 x 141 x 23
Hmotnosť	340
EAN	9781591841807
Rok vydania	2007
Edícia	Ekonomika, manažment, motivácia