Aktivita
Dear Client

Dear Client

This Book Will Teach You How to Get What You Want from Creative People

21,50 €
Na sklade

In a world where every business, brand, product, and service needs a strong visual identity, it's critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk socreatives will listen, and how to listen when creatives talk.

Written as a series of 46 honest, friendly lessons - "Know What You Like," "Decide Who Will Decide," "Focus Groups Suck," "Don't Say 'Make It Yellow,' Say 'Make It Sunny,"' "Serve Lunch During Lunchtime Meetings" - it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here's how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking.

Howto be open to something you didn't imagine. And most of all, how to have fun, save money, and get the results you want.


Podrobnosti

Autor Bonnie Siegler
Vydavateľ Artisan Division of Workman Publishing
Jazyk anglický
Väzbamäkká
Počet strán192
Formát143 x 204 mm
EAN9781579658335
Rok vydania2018
Edícia Ekonomika, manažment, motivácia

Autor

Bonnie Siegler

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