Aktivita
Digital Trust

Digital Trust


24,95 €
Na sklade

Trust plays a critical part during the online shopping process. Engaging customers and building long-term brand trust is vital for enterprises that rely on e-commerce. But the rise of digital and social media platforms has created a new commercial environment, meaning current strategic models and branding practices are quickly becoming outdated and ineffectual.

With greater corporate transparency, consumer empowerment and online activism come new commercial opportunities and pitfalls. Exploring both the positives and negatives, Digital Trust outlines the ways in which SMEs and e-SMEs can successfully and authentically engage within social media communities to influence their brand trust and reputation. Developed from the author's research, Digital Trust proposes new strategic models to create and reinforce consumer trust as well as build corporate value through social media platforms.

The book provides an overview of how organizations can use these platforms to conduct their own research into increasing trust and engagement, with specific industry considerations taken into account, as well as explores the growing impact of e-currencies on businesses.


Podrobnosti

Autor Barry Connolly
Vydavateľ Bloomsbury Business
Jazyk anglický
Väzbatvrdá
Počet strán256
Formát234 x 156 mm
EAN9781472961341
Rok vydania2019
Edícia Ekonomika, manažment, motivácia

Autor

Barry Connolly

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