Aktivita
Frugal Innovation

Frugal Innovation

How to do better with less

16,95 €
04.08.2016 (predobjednávka)

CMI Management Book of the Year Award 2016With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers.

With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.

Based on the authors' six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.


Podrobnosti

Autor Navi Radjou
Jaideep Prabhu
Vydavateľ Profile Books Ltd
Jazyk anglický
VäzbaPaperback / softback
Počet strán272
Formát131 x 198 x 23
Hmotnosť222
EAN9781781257609
Rok vydania2016
Edícia Ekonomika, manažment, motivácia

Autor

Navi Radjou

Jaideep Prabhu

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