Hooked

Nir Eyal

How to Build Habit-Forming Products

16.95 €

Na sklade

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of resea

Podrobnosti

Autor	Nir Eyal
Vydavateľ	Penguin Books Ltd 80 Strand, London, WC2R 0RL, United Kingdom consumerservices@penguinrandomhouse.co.uk https://www.penguin.co.uk/ +44 20 7840 8400
Jazyk	anglický
Väzba	Hardback
Počet strán	256
Formát	205 x 139 x 24
Hmotnosť	322
EAN	9780241184837
Rok vydania	2014
Edícia	Psychológia