How Brands Grow 2 Revised Edition
Including Emerging Markets, Services, Durables, B2B and Luxury Brands
41.50 €
Dodanie do 21 dní
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Podrobnosti
| Autor |
Jenni (Research Professor and Associate Director, Research Professor and Associate Director, Ehrenberg Bass Institute) Romaniuk Bryon (Director, Director, Ehrenberg Bass Institute) Sharp |
|---|---|
| Vydavateľ |
Oxford University Press Australia
Great Clarendon Street, Oxford, OX2 6DP, United Kingdom
enquiries@oup.com
https://global.oup.com/
+44 1865 556767
|
| Jazyk | anglický |
| Väzba | Hardback |
| Počet strán | 256 |
| Formát | 163 x 236 x 21 |
| Hmotnosť | 524 |
| EAN | 9780190330026 |
| Rok vydania | 2021 |
| Edícia |
Ekonomika, manažment, motivácia |
Autor
Jenni (Research Professor and Associate Director, Research Professor and Associate Director, Ehrenberg Bass Institute) Romaniuk
Bryon (Director, Director, Ehrenberg Bass Institute) Sharp
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