How Brands Grow 2 Revised Edition

Jenni Romaniuk, Bryon Sharp

Including Emerging Markets, Services, Durables, B2B and Luxury Brands

41.50 €

Dodanie do 21 dní

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.

This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Podrobnosti

Autor	Jenni Romaniuk Bryon Sharp
Vydavateľ	OUP Australia and New Zealand Great Clarendon Street, Oxford, OX2 6DP, United Kingdom enquiries@oup.com https://global.oup.com/ +44 1865 556767
Jazyk	anglický
Väzba	tvrdá
Počet strán	256
Formát	163 x 236
EAN	9780190330026
Rok vydania	2021
Edícia	Ekonomika, manažment, motivácia