Lovemarks

Kevin Roberts

20.95 €

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Kevin Roberts examines the rising expectations among consumers & what this means for product branding & brand marks. 'Lovemarks' presents an analysis of the emotional side of brand loyalty & argues that a relationship that goes beyond the expectation of great performance is the future of brand selling.

Podrobnosti

Autor	Kevin Roberts
Vydavateľ	Powerhouse Books 181A High Holborn, London, WC1V 7QX, United Kingdom sales@thameshudson.co.uk https://powerhousebook.com/ +44 20 7843 0050
Jazyk	anglický
Väzba	tvrdá
Počet strán	240
Formát	20.4 x 24.7 cm
EAN	9781576872703
Rok vydania	2006
Edícia	Ekonomika, manažment, motivácia