Kevin Roberts examines the rising expectations among consumers & what this means for product branding & brand marks. 'Lovemarks' presents an analysis of the emotional side of brand loyalty & argues that a relationship that goes beyond the expectation of great performance is the future of brand selling.
| Autor |
Kevin Roberts |
|---|---|
| Vydavateľ |
Powerhouse Books |
| Jazyk | anglický |
| Väzba | tvrdá |
| Počet strán | 240 |
| Formát | 20.4 x 24.7 cm |
| EAN | 9781576872703 |
| Rok vydania | 2006 |
| Edícia |
Ekonomika, manažment, motivácia |
