Lovemarks

Kevin Roberts

20.95 €

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Kevin Roberts examines the rising expectations among consumers & what this means for product branding & brand marks. 'Lovemarks' presents an analysis of the emotional side of brand loyalty & argues that a relationship that goes beyond the expectation of great performance is the future of brand selling.

Podrobnosti

Autor	Kevin Roberts
Vydavateľ	Powerhouse Books 181A High Holborn, London, WC1V 7QX, United Kingdom [email protected] https://powerhousebook.com/ +44 20 7843 0050
Jazyk	anglický
Väzba	tvrdá
Počet strán	240
Formát	20.4 x 24.7 cm
EAN	9781576872703
Rok vydania	2006
Edícia	Ekonomika, manažment, motivácia