Aktivita
Machine Platform Crowd

Machine Platform Crowd


16,95 €
Na sklade

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories. Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd.

The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.


Podrobnosti

Autor Andrew McAfee
Erik Brynjolfsson
Vydavateľ W. W. Norton & Company
Jazyk anglický
Väzbamäkká
Počet strán416
Formát140 x 211 mm
EAN9780393356069
Rok vydania2018
Edícia Ekonomika, manažment, motivácia

Autor

Andrew McAfee

Erik Brynjolfsson

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