Secrets of the Moneylab

Kay-Yut Chen, Marina Krakovsky

How Understanding People Will Increase Your Profits

11.99 €

Momentálne nedostupné

Sets out what business can learn from the findings of the economics and social psychology. This title shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.

Podrobnosti

Autor	Kay-Yut Chen Marina Krakovsky
Vydavateľ	Penguin Books Ltd 80 Strand, London, WC2R 0RL, United Kingdom consumerservices@penguinrandomhouse.co.uk https://www.penguin.co.uk/ +44 20 7840 8400
Jazyk	anglický
Väzba	Paperback / softback
Počet strán	256
Formát	140 x 197 x 17
Hmotnosť	184
EAN	9780670919451
Rok vydania	2011
Edícia	Populárna veda