Aktivita
Sport Inc

Sport Inc

Why the Money Behind Sport is Worth More Than You Think

21,95 €
Na objednávku

Why would someone pull the plug on a Premier League match?

What prompts an athlete to search for sponsorship on eBay?

How can the decision a drinks brand CEO takes make or break an entire sport?

Why would a sprinter decide they can't afford not to dope?

Sport Inc. lifts the lid on the behind-the-scenes finances that drive sport, revealing who gets rich and who gets left on the bench.

Through investigating a wide range of sports, including how football agents really work, the betting trade, esports, the NFL's efforts to take over the world and the real cost of hosting events like the World Cup and the Olympics, the financial realities of our obsession with sport are exposed.

As spectators our choices make us key players in this game of riches - it's time to find out who's winning and who's losing.


Podrobnosti

Autor Edmond Warner
Vydavateľ Yellow Jersey
Jazyk anglický
Väzbatvrdá
Počet strán288
Formát 156 x 240 mm
EAN9781787290129
Rok vydania2018
Edícia Ekonomika, manažment, motivácia

Autor

Edmond Warner

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