Aktivita
The Bestseller Code

The Bestseller Code


12,95 €
Na objednávku

'If you're someone who dreams of penning a bestseller, read this book' The Week

'What if the success of E.L.James and Dan Brown was not so random? What if there were an algorithm that could pick out the bestseller DNA concealed within these books before they're published? This is the audacious claim made by Jodie Archer and Matthew Jockers ... Smart, savvy and full of ideas' Fiona Wilson, The Times

Girl on the Train. Fifty Shades. The Goldfinch. Why do some books capture the whole world's attention? In The Bestseller Code, Archer and Jockers boldly claim that not only can mega-hits be explained and identified - but they've built the algorithm to prove it. Using cutting-edge text mining techniques, they have developed a model that analyses theme, plot, style and character to explain why some books resonate more than others with readers. Provocative, entertaining, and ground-breaking, The Bestseller Code explores the hidden patterns at work in the biggest hits and, more importantly, the real reasons we love to read.

'Non-formulaic, eye-opening, deeply-researched - and really worth your time' GQ

'When a story captures the imagination of millions, that's magic. Can you qualify magic? Archer and Jockers just may have done so' Sylvia Day, no.1 bestselling author

'The claims are eye-grabbing . . . and also highly plausible' Robert Douglas-Fairhurst, Spectator

'Thought-provoking and interesting ... Here is a book worth reading' David Bond, Financial Times


Podrobnosti

Autor Matthew Jockers
Jodie Archer
Vydavateľ Penguin
Jazyk anglický
Väzbamäkká
Počet strán256
Formát12.9 x 19.8 cm
EAN9780141982489
Rok vydania2017
Edícia Ekonomika, manažment, motivácia
Filozofia
Psychológia

Autor

Matthew Jockers

Jodie Archer

Podobné knihy

Radical Markets

Radical Markets

Eric A. Posner, E. Glen Weyl
32,50 €
Na objednávku
Economics Rules

Economics Rules

Dani Rodrik
12,95 €
Na objednávku
Ego is the Enemy

Ego is the Enemy

Ryan Holiday
11,50 €
Dodanie do 21 dní
The Reputation Game The Art of Changing How People See You

The Reputation Game The Art of Changing How People See You

Rupert Younger, David Waller
14,95 €
Na sklade
How to Survive a Plague

How to Survive a Plague

David France
16,50 €
Na objednávku
Draw Your Big Idea

Draw Your Big Idea

Heather Willems, Nora Herting
20,95 €
Na objednávku

Názory čitateľov

Zadajte Váš email
a my Vám budeme zasielať informácie o novinkách a akciách
Generuje redakčný systém BUXUS CMS spoločnosti ui42
X
Nákupný košík
Z tohto produktu nie je možné objednať požadovaný počet kusov. Znížte prosím počet kusov.
Tento produkt je momentálne nedostupný.
Produkt bol pridaný do košíka
Produkt bol pridaný do zoznamu vašich rezervácií
Nastal problém pri vkladaní do košíka. Kontaktujte nás prosím.
Dopravu máte zadarmo!
Nakúpte ešte za a dopravu máte zadarmo!