The Tipping Point

Malcolm Gladwell

How Little Things Can Make a Big Difference

15.95 €

01.05.2001 (predobjednávka)

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

Podrobnosti

Autor	Malcolm Gladwell
Vydavateľ	Little, Brown and Company Carmelite House, 50 Victoria Embankment, London, EC4Y 0DZ, United Kingdom littlebrownweb@littlebrown.co.uk https://www.littlebrown.co.uk/ +44 20 7873 6000
Jazyk	anglický
Väzba	Paperback
Počet strán	288
Formát	107 x 172 x 20
Hmotnosť	144
EAN	9780316679077
Rok vydania	2001
Edícia	Psychológia