Aktivita
Brand Anarchy

Brand Anarchy

Managing Corporate Reputation

15,50 €
Na objednávku

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context it is reputation anarchy. In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Seth Godin, David Cushman and Philip Sheldrake to explore how reputations can be better managed and the new challenges that the future of media may bring. They investigate the response from organisations that have faced recent attacks on their reputation such as BP, Research in Motion and Toyota, to discover what it teaches us about the future of reputation. This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.

Podrobnosti

Autor Stephen Waddington
Steve Earl
Vydavateľ A & C Black Publishers
Jazyk anglický
Väzbamäkká
Počet strán208
Formát19.3 x 12.7 cm
EAN9781408157220
Edícia Populárna veda

Autor

Stephen Waddington

Ďalšie knihy autora z oddelenia Knihy v angličtine

Brand Vandals

Brand Vandals

Stephen Waddington, Steve Earl
15,50 €
Na objednávku

Steve Earl

Ďalšie knihy autora z oddelenia Knihy v angličtine

Brand Vandals

Brand Vandals

Stephen Waddington, Steve Earl
15,50 €
Na objednávku

Podobné knihy

The Future We Choose: Surviving the Climate Crisis

The Future We Choose: Surviving the Climate Crisis

Christiana Figueres, Tom Rivett-Carnac
12,50 €
Na sklade
The Book of Humans

The Book of Humans

Adam Rutherford
18,95 €
Na objednávku
Superforecasting

Superforecasting

Philip Tetlock, Dan Gardner
11,95 €
Na sklade
Under a White Sky

Under a White Sky

Elizabeth Kolbert
23,50 €
Na sklade
I Contain Multitudes

I Contain Multitudes

Ed Yong
11,95 €
Na objednávku
The Brain

The Brain

New Scientist
31,50 €
Na sklade

Názory čitateľov

Zadajte Váš email
a my Vám budeme zasielať informácie o novinkách a akciách
Generuje redakčný systém BUXUS CMS spoločnosti ui42
X
Nákupný košík
V jednej objednávke nie je možné súčasne kombinovať predobjednávkové a bežné produkty.
Z tohto produktu nie je možné objednať požadovaný počet kusov. Znížte prosím počet kusov.
Tento produkt je momentálne nedostupný.
Produkt bol pridaný do košíka
Produkt bol pridaný do zoznamu vašich rezervácií
Nastal problém pri vkladaní do košíka. Kontaktujte nás prosím.
Dopravu máte zadarmo!
Nakúpte ešte za a dopravu máte zadarmo!