Aktivita
Brand Vandals

Brand Vandals

Reputation Wreckers and How to Build Better Defences

15,50 €
Na objednávku

Thanks to the rise of social media, what audiences think and say about organizations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience. The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage. For the organization, engagement isn't an option, it's a necessity. Brand vandals are forcing a level of dialogue that organizations, public and private, have never had to contemplate before. Smart organisations are helping to define the future of modern brand communication by retooling their public relations and communications teams to truly get to grips with the challenge of engaging audiences in a 24/7 conversation that not only answers criticism, but positively rebuilds corporate reputation. Is your organisation ready for the brand vandals?

Podrobnosti

Autor Stephen Waddington
Steve Earl
Vydavateľ Bloomsbury
Jazyk anglický
Väzbamäkká
Počet strán256
Formát19.6 x 12.7 cm
EAN9781472905208
Edícia Populárna veda

Autor

Stephen Waddington

Ďalšie knihy autora z oddelenia Knihy v angličtine

Brand Anarchy

Brand Anarchy

Stephen Waddington, Steve Earl
15,50 €
Na objednávku

Steve Earl

Ďalšie knihy autora z oddelenia Knihy v angličtine

Brand Anarchy

Brand Anarchy

Stephen Waddington, Steve Earl
15,50 €
Na objednávku

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