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Frugal Innovation

Frugal Innovation


16,50 €
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Winner of the CMI Management Book of the Year Award 2016
Winner of the CMI Innovation and Entrepreneurship Book of the Year Award 2016

With a Foreword by Paul Polman, CEO, Unilever.

Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.

This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.

Based on the author's six key principles of frugal innovation, and packed with targeted advice and specific recommendations for business functions such as R&D, operations, HR and sales and marketing, Frugal Innovation is a masterclass in the art of doing more with less.


Podrobnosti

Autor Navi Radjou
Jaideep Prabhu
Vydavateľ Economist Books
Jazyk anglický
Väzbamäkká
Počet strán272
Formát13.5 x 21.6 cm
EAN9781781253755
Rok vydania2015
Edícia Encyklopédie, slovníky a učebnice
Populárna veda

Autor

Navi Radjou

Jaideep Prabhu

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