Misbehaving

Richard H. Thaler

The Making of Behavioural Economics

14.95 €

Dodanie do 21 dní

When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author

Podrobnosti

Autor	Richard H. Thaler
Vydavateľ	Penguin Books Ltd 80 Strand, London, WC2R 0RL, United Kingdom consumerservices@penguinrandomhouse.co.uk https://www.penguin.co.uk/ +44 20 7840 8400
Jazyk	anglický
Väzba	Paperback / softback
Počet strán	432
Formát	130 x 197 x 26
Hmotnosť	310
EAN	9780241951224
Rok vydania	2016
Edícia	Ekonomika, manažment, motivácia