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The Winners Curse

The Winners Curse

Behavioral Economics Anomalies Then and Now

16.95 €
14.07.2026 (predobjednávka)

‘My book of the year … the father of behavioural economics makes a pugnacious case that humans do not behave as the economics textbooks say’ Tim Harford, FT

Nobel Prize-winner and co-author of
Nudge, Richard Thaler, and star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work The Winner’s Curse

Why do people cooperate with one another when they have no incentive to do so? Why do we hold onto possessions of little value? And why is the winner of an auction so often disappointed?

Over thirty years ago, Richard Thaler introduced readers to behavioral economics in his seminal
Anomalies column, written with collaborators including Daniel Kahneman and Amos Tversky. These provocative articles challenged the fundamental idea at the heart of economics that people are selfish, rational optimizers, and provided the foundation for what became behavioral economics. That was then. Now, three decades later, Thaler has teamed up with economist Alex Imas to write a new book. Every chapter starts with an original Anomaly, retaining the spirit of its timestamp. Then, shifting to the present, they provide current updates to each, asking how the original findings have held up and how the field has evolved since then.

It turns out these findings still show up almost everywhere. Anomalies pop up in people’s decisions to save for retirement and how they carry outstanding credit card debt. Even experts fail to optimize. The key concept of loss aversion explains missed putts by golf pros and the selection of which stocks to sell by portfolio managers. In this era of meme stocks and Dogecoin, it is hard to defend the view that financial markets are highly efficient. The good news, however, is that the anomalies have got much funnier.

With both readability and rigor,
The Winner’s Curse illuminates these ideas for anyone – from those with a cursory understanding of economics to fellow economists. Each chapter provides a key insight into human behavior so readers learn how to better understand the choices made by their friends, colleagues, and customers, and might just become better at making decisions themselves.


Podrobnosti

Autor Richard H. Thaler
Alex O. Imas
Vydavateľ Penguin Books Ltd
Jazyk anglický
VäzbaPaperback / softback
Počet strán352
Formát198 x 129 x 35
Hmotnosť500
EAN9780141997711
Rok vydania2026
Edícia Ekonomika, manažment, motivácia

Autor

Richard H. Thaler

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